Marketing Performance, Key Figures, KPIs

Course in Marketing, Performance-Measurement, 1-day seminar

Return on investment and efficiency are important. In the Marketing-Performance-Measurement seminar, we look at the objectives of each campaign and in marketing management in general we talk about the objectives in marketing and management and about measurability and key results, OKR in marketing management. Tools from management and quality management accompany this seminar.

The current understanding of Marketing-Performance-Measurement and KPI management should be designed and realised proactively. This means that we should succeed in management accounting our activities and optimising efficiency via key figures and key performance indicators.