Business Workshop, Key Account Management,
2-day Training

Content of this two-day sales training:

• Corporate und company-wide objectives (quality vs. quantity)
• Introduction to “The 3 Assets in Sales and Marketing”
• Differentiation between quantity and quality
• Smart-objective management
• Definition and proactive management of ratios and KPI´s in sales
• Definition of lead and lead management
• Integration of quality management into sales
• Process management during the acquisition process
• Possibilities of lead generation and conversion
• Qualification of leads
• Sales qualified leads vs. marketing qualified leads
• Ways to convert prospective customers
• Ratios and KPI´s in the acquisition process
• Sales Funnel Management
• Deployment of objectives, cooperation with marketing and other internal or external departments
• Management of existing customers and establishment of customer loyalty
• Cross-Selling as a sales target
• Up-selling as a sales target
• Sales possibilities and opportunities for existing customers
• Customer satisfaction management and management deployment
• Net Promotor Score including process management to improve the actual status
• Priority Management for sales managers – time as the bottleneck.
• Customer recovery
• Churn-rate and improvement process using the Ishikawa method

Training methods:

• Interactive workshop based on customer demand
• Short presentations from Roberto Capone
• Tools and techniques in quality management and sales
• Group tasks
• Sales scenarios

Optional: webinar, remote training, blended learning possibilities

Your investment: 1,450.00 EUR excl. VAT

The 2nd person from the same company gets a 30% discount.

Duration: two-day training from 9 am – 4 pm