Key Account Management, Remote Training (Part 1)
1st out of 4 parts. Key Account Management, Webinar, Remote Sales Training
What is a “key account customer”? We know the so called 80/20 rule suggesting that we make 80% of our revenue, our contribution, our profit with only 20% of customers.
This particular 20% is defined as the “key account customer”. Our aim is to evaluate accumulated opportunities and risks related with this business partnership.
Objectives of the remote sales training:
- Overview of assets in sales and marketing
- Lead management
- Development of existing customers
- Customer recovery
- Internal cooperation with pre-sales management and marketing management to define objectives by marketing campaign
- Sales Funnel Management in combination with ratios and KPI´s using smart-principles
- Market segmentation and prioritization of customer groups and allocation of resources
- Definition of the company homepage as a virtual marketplace, a virtual fair to promote products and services.
- Connecting the homepage to the marketing and sales objectives
- Discussing “contact form”
- Download of white paper
- Chat bots & more
A participation in all 4 remote trainings enable you to receive the EFSM-Certificate for Key Account Managers.
Duration of part 1 is about 150 minutes. Starting time is always on Fridays at 9 am.
Your investment: 250.00 EUR + VAT
The 2nd person from the same company gets a 30% discount.
Duration: 150 Minutes
Training methods:
- Interactive remote training in small groups
- Short presentations from Roberto Capone
- Tools and techniques in quality management and sales
- Discussion
- Demonstration of worst case and best case scenarios
- Integration of PDCA-Cycle into the daily work routine
- Sales scenarios
Optional: blended learning possibilities
Key Account Management, Remote Training (Part 1)
| Dates | Duration | Ending |
|---|---|---|
| 16.08.2021 | 2,5 h | 09:00 |
| 17.08.2021 | 2,5 h | 09:00 |