Key Account Management, Remote Training (Part 2)

2nd out of 4 parts. Key Account Management, Webinar, Remote Sales Training

What is a “key account customer”? We know the so called 80/20 rule suggesting that we make 80% of our revenue, our contribution, our profit with only 20% of customers.

This particular 20% is defined as the “key account customer”. Our aim is to evaluate accumulated opportunities and risks related to this business partnership.

Content of this remote sales training:

• Overview of assets in sales and marketing
• Lead management
• Development of existing customers
• Customer recovery
• Internal cooperation with pre-sales management and marketing management to define objectives by marketing campaign
• Sales Funnel Management in combination with ratios and KPI´s underlying smart-principles
• Market segmentation and prioritization of customer groups and allocation of resources
• Using Social Media Marketing Management to identify, to understand, to personalize and to convert your target customer
• Using LinkedIn for companies brand management

A participation in all 4 remote trainings enables you to receive the EFSM Certificate for Key Account Managers.

The 2nd person from the same company gets a 30% discount.

Duration for part one is about 150 minutes. Starting time is always Friday at 09:00.