Key Account Management, Remote Training (Part 4)

4th out of 4 parts. Key Account Management, Webinar, Remote Sales Training

What is a “key account customer”? We know the so called 80/20 rule suggesting that we make 80% of our revenue, our contribution, our profit with only 20% of customers.

This particular 20% is defined as the “key account customer”. Our aim is to evaluate accumulated opportunities and risks related with this business partnership.

Objectives of the Remote Sales Training:

• Customer Satisfaction Measurement
• Customer Satisfaction Index, CSI
• Net Promotor Score, NPS
• Analysing Gaps between target
• Visualising and managing a continuous improvement process with the Ishikawa method.
• Changes in customer structures
• Analysing and managing ratios and KPI´s by customer, by offer, by project and by sales region
• Benchmarking of KPI´s
• Internal and external benchmarking

A participation in all 4 remote trainings enable you to receive the EFSM Certificate for Key Account Managers.

Duration of part four is about 150 minutes. Starting time is always on Fridays at 9 am.

Your investment: 250.00 EUR + VAT

The 2nd person from the same company gets a 30% discount.

Duration: 150 Minutes