Employee Recruitment with Social Media Marketing, HR Marketing

Generate, Personalise, Qualify and Convert Leads, General Objectives in HR Marketing 4.0 for Optimal Employee Recruitment

Many years ago I was told: "People are the greatest assets".

At the time, I didn't really understand the meaning of this statement.

Now we present our assets in the balance sheet, think about the valuation, the annual depreciation and the efficient use of the assets.

The paradigm shift in HR marketing teaches us that the resource ‘employee’, the resource human being is finite and very limited and extremely precious.

It is about time that we appreciate the employee as an internal customer, that we think proactively about points of contact, evaluate employee satisfaction and make employee retention the focus of our HR marketing.

WHY? Because it is exactly this kind of personnel marketing and good employee recruitment that has a significant impact on the company's success.