Seminar Social Media Marketing for B2B Lead Generation

Social Media Marketing, Online Marketing, Digital Marketing, XING, LinkedIn and Facebook as Efficient Methods of Lead Management

Social media marketing, SMM, XING, LinkendIn or Facebook is now an integral part of B2B communication.

The goals of companies and departments are already diverse.

The goals of marketing can be - especially in the areas of communication and promotion - to work on the brand, the image and the branding.

Sales always have a clear and quite simple objective: To SELL.

In the operational context, we all have a responsibility for sales, turnover and contribution margin.

Now it would be desirable for marketing and sales to work closer together in goal setting and goal implementation and for marketing to think about active lead management as part of the communication strategy and to direct qualified and personalised leads to the sales department with the goal of conversion.

One goal of our online promotion should be to attract leads, contacts to our website.

Here we can control the number of contacts and the quality of the contacts.