Pre-Sales - The New Marketing, 1-day Marketing Course

Lead Management and Interface Management focused on Sales

During our seminars we are often asked about the difference between marketing and sales.

The national and international textbooks about marketing usually express themselves as follows:

Marketing is responsible for the basic structures directed towards strategic marketing (new countries, new markets, new target groups, new products, new partnerships, diversification).

Marketing is also responsible for the so-called 4 P's (Price, Product, Place and Promotion) of the operational business.

In internal company practice, product management is usually responsible for prices and products.

The sales department takes care of customer processing and the acquisition process and the actual marketing department is usually in charge of promotion.

The strategic elements of marketing are then taken care of by an entity we usually call business development management.

The promotional team is then responsible for drawing the attention of internal customers (employees) and external customers (clients) to the company, the brand, the product benefits and the unique selling points.

In the past, this process was described with a short formula, A-I-D-A (Attention, Interest, Desire, Action).
In digital marketing, our language is shaped by Google vocabulary.

Google calls the realisation of the target “conversion”.